I’m not quite sure how this happened, but I’m in the middle of Vauxhall roundabout, getting gawped at by passing motorists as I explain my political views to a camera, in front of a massive poster titled May 7th 1992 – the date of my 18th birthday. The day after the 2010 general election - the most important election in Britain for decades, and possibly the most important one in my lifetime. Of course, I’d been angry about missing it (not helped by the Lib Dem canvasser laughing in my face when I told him - not that I was voting for him anyway), but I hadn’t realised there was anything I could do about it, or any way to make my views heard. Then a friend told me that a group called Volunteers for 2010 was looking for people who were born on May 7th 1992 for an election campaign. Arriving extremely late and dishevelled to a meeting after school, I found one other May 7th-er, a team of creative geniuses and a man dressed head to toe in purple. It seemed I had entered the creative world of advertising.
The idea, it turned out, was simple – to get people my age to vote. Shockingly, I discovered that there is only a 38% turn out rate of first time voters in the elections, meaning that more young people vote for the X factor winner than vote for the future leader of Britain. Aside from bringing in Simon Cowell to judge the Prime Ministerial debates, there had to be something we could do. We decided to be part of a campaign to make young people appreciate their right to vote, instead of wasting it. After all, that’s the whole point of democracy.
So that, basically, is the reason I am standing out in the freezing cold, being honked at by passing drivers, and quite possibly making a fool of myself on camera. To get you to use your vote.